Branding& Identity
Digitt
Digitt is a fintech company dedicated to helping people break free from the cycle of predatory credit card debt by offering transparent, no-hidden-fee loans. With over 8,500 clients saved from high-interest debt, Digitt is on a mission to empower users through financial education and stability.
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As the Lead Brand Designer, I crafted Digitt’s visual identity to reflect trustworthiness and approachability. I developed a clean, modern design language featuring vibrant colors to convey reliability and energy, resonating with users ready to take control of their financial futures. This is reflected in a full website redesign, an improved user experience for requesting a loan, and a library of icons and illustrations used across various channels and communications.
Mobile & Desktop view of digitt website re-design
Digitt Icon library
Main user loan re-design
Mobile & Desktop view of digitt website re-design
RappiCard
RappiCard is a growing fintech in Mexico and Latin America, born from an alliance between Rappi (one of the largest delivery services in LatAm) and Banorte (Mexico’s third-largest bank). Its goal is to offer credit and debit cards in a more modern, non-traditional way.
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To reflect this, I developed a branding using bright colors, gradients, and sans-serif typography to create a playful, modern look, breaking away from the serious, corporate feel of traditional banks.
The Whala’ juice:
Looking for something fresh and flavorful? Try Whala’, a brand of cold-brewed juice with a wide range of mystical flavors.
Whala’ is inspired by magic, and so is our branding. For this project, I had the opportunity to be involved in the entire branding process—from naming the mystic flavors to designing the logo and labels.
Our color palette is vibrant and lively, while the logo features a shamanic magical hand forming a bold "W" alongside a strong serif font, complementing the rounded geometry of the hand's design.
Logo Design
